For confidentiality's sake, let's say I worked with a client to build an online quiz. But that's really the most I can say about it. ¯\_(ツ)_/¯
As a substitute project, I've opted for creating my own take of an online quiz, using the opportunity to explain design decisions that can potentially create a pleasant user experience.
I also used the opportunity to practice/improve my visual design skill, which admittedly isn't the strongest.
('Dungeons and Dragons', Google, Airtable, Google Sheets, Sketch, Marvel)
What is "Alignment"?
"Alignment" is my hypothetical quiz to help users determine their role-playing character's moral alignment.
The concept of alignment is more commonly associated with the pencil-and-paper roleplaying game Dungeons & Dragons (D&D), but also appears in other roleplaying games as well.
Based on their responses, a user could discover their character's morality, and learn how this morality can shape decisions they make in-game.
(I'm also not affiliated with 'Wizards of the Coast' in any way. This is basically fan-made and is not intended to infringe upon nor represent another organization's intellectual property.)
For this challenge, I gave myself an artificial timeline of two weeks, trying to mimic a lean UX process with the short time period. I also imagined working for a small organization whose research budget was nonexistent. I would have to design rapidly, and user research would likely suffer because of it.
With this in mind, I recreated a shortened version of the process I would normally use:
1. Develop a Proto-persona** user
2. Understand the user's needs
3. Brainstorm features that potentially address the user's needs
4. Design the quiz, keeping the user and features in mind
Meet Alex Proto
**Why a "Proto-persona"?
In lean UX practice, products are commonly designed and developed in short periods of time. Since actual personas require thorough user research to help inform design decisions, they usually take longer to complete and can be quite expensive.
Proto-personas address this issue by consisting of assumptions and educated guesses about potential users.
Some details are missing from proto-personas when compared to actual personas, but proto-personas are still useful for creating focal points in the design process, and expose the designer/clients/businesses to their own potential biases.
(They shouldn't, however, replace actual personas if the means and necessity to create them are present.)
In this case, Alex is a byproduct of my own recent interest in D&D, brought on by its resurgence in popularity due to celebrity live-streams and recorded playthroughs for the public to watch.
Drawing from Alex's Scenario:
Alex's Needs & the Feature List
By fully understanding who Alex is and the scenario they're facing, I can produce in Google Sheets a list of potential necessities the quiz must address to help Alex enjoy their experience.
I then use Sketch to design the quiz and Marvel to prototype the experience they're like to have.
A Closer Look at the Quiz:
Because Alex doesn’t want to wait for their friends, they immediately jump onto the internet for answers. After searching ‘what’s my d&d alignment’, they select one of the first 10 options, a quiz on the (fake!) tabletop RPG blog, Dice Rule The World.
So what happens next?
With enough interaction with the quiz, Alex returns to creating their character, content to know their Chaotic Good alignment and the ways in which this will help Alex play their character.
As for me, given enough time and opportunity, I would like to further research the proto-persona to qualify the viability of Alex's existence. This would include using surveys and interviewing people invested in the D&D streaming community to learn their actual needs, from which I could adjust accordingly.
And despite the confidentiality...
I'm mostly grateful to have had the opportunity to build a fully-functioning quiz with the previously-mentioned client, especially since I've never built one before. The process was certainly a lot more involved, requiring more collaboration, research, and taxonomy building than I would have thought necessary for making a quiz in the first place.